Digital Optimisation Lead
Salary – up to £56,000
Manchester/Home based
Want to change the world? A career that makes a difference
We don’t follow the crowd. Instead, we like to stand out for all the right reasons. We are built on co-operative values that stand strong today. We don’t just help people with their money, but help people fight for justice and the causes they care about. Our unique customer-led Ethical Policy, has made us a natural leader in environmental and social issues today, and we’re market leaders in ESG as rated by leading ESG ratings agency Sustainalytics.
We promote a hybrid working environment, which means you will work at our office in Manchester roughly once a week and then remotely from home. To enable you to work from home, you will need have a suitable office set up which includes a desk and a chair in a location which is free from the interruptions of day-to-day life.
Role Summary
As the Digital Optimisation Lead, you’ll seek continuous improvement to our Customer Journeys to increase conversion rates and user experience. You’ll provide strategy to the optimisation team, proposing solutions that balance the customer need alongside the business goals and technical capability. Your main focus will be to create a strategy for personalisation, A/ B testing and cross sell. Providing actionable insight to inform decision making. You’ll lead the relationship with Adobe to ensure we are utilising our tech. You will reporting into the Head of UX and Optimisation and be a member of the UX & Optimisation leadership team
What you’ll be working on
* Leading our Optimisation team, with three direct reports
* Able to create a strategy but still be hands on
* Running experiments and personalisation campaigns to optimise the user journey and increase conversion rates across the website, mobile app and online banking
* Interpreting data and provide insights to inform decision-making.
* Managing the Adobe relationship internally with Digital and the wider team. And externally with the Adobe team
* Day to day you’ll work closing with Digital heads of department, The UX team, product owners, customer journey managers, product managers and business stakeholders
We’re looking for colleagues who have
* Experience leading and managing people
* Experience in running experiments to optimise digital products.
* Familiarity with personalisation techniques to cross-sell and up-sell products to customers.
* Ability to create reports and interpret data, providing insights to inform decision-making.
* Strong communication and influencing skills
* Experience with HTML and CSS.
* Experience managing Adobe Target, AJO and Analytics or other relevant tools.
* A keenness to learn and develop.
* Understanding/interests in new technologies.
* Precise and high attention to detail.
* Worked in an agile environment.
What You Can Expect From Us:
* Flexible and home working options
* 27 days holiday rising to 30 with service, plus opportunity to buy 5 extra days
* Commitment from employers on continued learning & development
* Wellbeing support ‘Help@Hand’ offers mental health support, physiotherapy, GP’s for both you and your family.
* Competitive pension with up to 10% employer contribution
* Income protection / life assurance
* 2 paid days for volunteering per year
* ‘MyReward’ corporate discount for over 800 retailers and Cycle to Work Scheme.
* Family friendly policies and supportive working environment
* Colleague network groups committed to inclusion and diversity.
* We can only consider candidates with the right to work in the UK at this time.
As a reputable employer regulated by the Financial Conduct Authority, all offers of employment for this role are subject to a series of background checks, including criminal (DBS) and financial checks.